Concept & creative direction: Luca Acito

Partner: Namias

prod. Studio Antani

2024

From festival voices to digital storytelling

A single device, multiple functions: during the festival, ChitChat Audio transformed public space into a spot for spontaneous dialogue.

The collected messages were analyzed to understand audience sentiment, converted into engaging reels for social media, and used as authentic content for the official event webradio/podcast. A complete cycle that extended participation from physical to digital.

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